In what ways does your Media Product use, develop or challenge the forms and conventions of real Media Products?

The media product I have created uses many conventions of real media products such as other music videos and many products associated with the genre of music that the song is from, alternative rock.

The reason that I decided to use the conventions, rather than subvert or challenge them, is that through research  I discovered that the products existing within this genre were mainly conventional and many previous productions have stuck to them. There are, however some exceptions like Wild Beasts - Hooting and Howling (Bellow) which uses some experimental techniques and shots as well as the underwater setting.

However many bands and examples looked at through research as well as everyday experiences and encounters with this genre show that videos are mainly conventional such as The Strokes - Reptillia (Bellow) which uses simple techniques that are easy and realistic for us to recreate, for this reason we have used this type of conventional, simple video as coordinating a shoot underwater (for example) would be incredibly hard to accomplish.

It is also conventional for real media products to use significant iconography in their products. In our product we used iconography in terms of musical iconography such as the Guitars, Drums and Bass Guitars used in our video, iconic locations were also featured such as Greenwich and the urban/industrial settings that are commonly seen inside of this genre. In addition to this the clothing that the actors were dressed in, while part of Mise-en-scene, are also iconic for the alternative genre as shirts, trench coats and skinny jeans are all common within the genre (Right).

To conclude on this question, the products that have been created are all conventional of the genre used as well as fitting with the conventions of the form. The mise-en-scene that we created fits the conventions and supports this conclusion. I believe that we have succeeded in following the conventions found in the research stage and applied them well to stick within the conventions of the alternative rock genre.